De Agostini
De Agostini Editore - Profile
De Agostini Editore publishes in 13 languages and in 30 countries. Its activities are focused on the organization and dissemination of knowledge.
De Agostini Editore, both in Italy and around the world, has responsibility for coordination and strategic management of all the Group's activities in the publishing sector, organised into the following Business Units:
Partworks
This area is devoted to the creation and production of published media in the form of instalments or volume-based collections in Italy and over 30 countries worldwide, with a leading presence in Europe, Asia and Latin America. An extensive range of topics and fields is covered, including courses on the expressive arts, collections of music and films, series for children and young people, men's and women's hobbies, model making and general reference works at both international and local level. The main point of sale in Europe and Central South America is the newsstand, while in Asia it is the bookstore. Most products developed are now supplemented with web-based components to satisfy customers' latest interests. Customers can always complete their set or collection through an online subscription by connecting to www.deagostiniedicola.it for Italy and to the various De Agostini sites in all countries where the Group has a presence.
Direct Marketing
Books, cards, volumes, collections, and video and multimedia products can be sent directly to customers’ homes. This area covers a broad range of general reference works, focusing particularly on women's publications, with titles on cookery, sewing, gardening and hobbies. There is also a comprehensive range of products on children, on collecting and diversified articles. The Business Unit includes Direct Marketing Italia and the activities managed through Editions Atlas in Paris and Lausanne.
General Reference
This Business Unit includes the traditional publishing activities of De Agostini in Italy: School Texts, Books, General Reference and Cartography. The offer ranges from educational texts for all levels – primary and secondary school – to books and illustrated ones for children and adults, from encyclopaedias works (Utet) and dictionaries to prestigious literary works which are sold through a dedicated network of agents, from tourist guides to maps and atlases, products that have made the brand of De Agostini renowned worldwide. The Special Initiatives area produces targeted media for all "trade promotion" needs in the business-to-business market.
Digital De Agostini
This area was created to strengthen and develop De Agostini's presence on digital platforms such as television, the Internet and new media, by identifying forms of communication that enable De Agostini to expand its market. Among the main objectives of this division, the development of DeAKids, thematic satellite channel for children (channel 601 on Sky). Digital De Agostini also launched the web tv www.deabyday.tv, which offers an extensive range of video content and and in-depth information with the objective of becoming a practical guide for everyday lifestyle.